Hello! Today we bring you this article to help you with some super tips that make it easier for you to promote your website for free. yes free Because after all, what's the point of having a website if no one can see it. I hope the information is useful.
1. Use email marketing
This is a great communication tool and one that few companies use. You can communicate with your existing clients or with new prospects as long as you have their authorization.
Some things you can do with email marketing are:
- send news
- Send promotions
- Submit articles from your blog
- Conduct satisfaction surveys
To cite a few examples.
Some tools you can use for free are: Mailchimp , Constant Contact , Drip , ConvertKit , AWeber , GetResponse , ActiveCampaign.
You can use whichever one you prefer; each has its advantages and disadvantages. But what is absolutely crucial is measuring and analyzing the results of each campaign at the end. To give you an idea of its effectiveness, for every $10 you invest in email marketing, you get a return of $380—that's a 3,800% return on investment!
Implementing this type of strategy to boost your website's ranking for free requires patience and dedication. You must be consistent with the content you send to your customers or prospects. Here's a link to the 100 best email marketing campaigns to help you get started.
2. Implement a blog
The use of a blog is part of a strategy inbound or content generation. You can visit this article on the page of HubSpot to give you a better idea.
The main objective of your blog is to be seen as a reference or information guru. This will obviously generate traffic to your website and is another free website positioning strategy. It is important to publish content frequently and also that it is of quality.
Según un study made by HubSpot Businesses that post around 20 times a month get more traffic than those that post just four.
For your blog, we recommend using your keywords . If you're unsure which keywords to use, you can use the KWFinder tool to get an idea of the monthly search volume, cost per click, pay-per-click, and competitiveness for ranking for that keyword.
As we mentioned, it is important that as a guru on the subject, you share your knowledge with others. With this you will surely increase traffic on your website and make your blog a success generating prospects and business opportunities.
When you mix good content with regular posts on your blog, you will get new prospects, better communication dialogue with interest groups and obviously you will improve the visibility of your website for free, or at least not for money since you always invest effort and energy.
3. Use social media
Social media is a place where you can present your "artwork" so to speak. If you have made an interesting article, you can share it on your fanpage wall so that the community finds out what you do or better yet, that they share your publication and generate new prospects. In fact, each social network fulfills a different function in the following way:
– Facebook: encourages users to share experiences according to their interests. Each user's experiences can receive interactions such as "likes" or simply be shared with their friends.
– Instagram: It's like a shop window where companies showcase their products or items in detail. The key is being able to tell a story through images.
– Twitter: users on this network seek to chat and complain. It is important to have at least 8 daily tweets so that you can achieve a good number of followers. It is also very useful for communicating content.
Take into account using as many social networks as possible, and publish quality content so that traffic can be directed to your website.
4. Register in directories
Although most people always search on Google, it's always a good idea to be listed in an online directory. You want to reach as many people as possible, so why not take advantage of being listed in a directory like Google My Business , Yellow Pages , and Yelp ? The more, the better.
5. Post in forums
This is a free and easy way to promote your website. You can start a post in an industry forum and allow other users to comment on your topic. Just be careful not to spam. If you use WordPress for your website, we recommend using the WPForo plugin to integrate it with your site.
6. Implement SEO on your WEB page
Search engine optimization (SEO) is a widely used strategy today by businesses of all sizes. With good SEO, you make it easier for search engines like Google to find you and rank you on the first page of results.
Check if your WEB page meets the requirements for a good SEO.
