Hello! Today we bring you this article to help you with some super tips that make it easier for you to promote your website for free. yes free Because after all, what's the point of having a website if no one can see it. I hope the information is useful.
This is a great communication tool and one that few companies use. You can communicate with your existing clients or with new prospects as long as you have their authorization.
Some things you can do with email marketing are:
To cite a few examples.
Some tools that you can use for free are: Mailchimp, constant contact, Drip, ConvertKit, AWeber, GetResponse, ActiveCampaign.
You can use the one that seems best to you, each one has its advantages and disadvantages. But what is super important is measure and analyze the results of each campaign upon completion. To give you an idea of the effectiveness, for every $10 dollars you invest in email marketing you get a return of $380, this gives a return of 3,800%!!
Carrying out this type of strategy to increase the positioning of your free website requires patience and dedication. You must be consistent with the content you send to your customers or prospects. Here we leave you a link with the 100 best email marketing campaigns to help you a bit.
The use of a blog is part of a strategy inbound or content generation. You can visit this article on the page of HubSpot to give you a better idea.
The main objective of your blog is to be seen as a reference or information guru. This will obviously generate traffic to your website and is another free website positioning strategy. It is important to publish content frequently and also that it is of quality.
Según un study made by HubSpot Businesses that post around 20 times a month get more traffic than those that post just four.
For your blog we recommend that you use your keywords. If you don't know what keywords to use you can use the tool KWFinder to give you an idea of the monthly search volume, cost per click, pay per click and the competitiveness to position said keyword.
As we mentioned, it is important that as a guru on the subject, you share your knowledge with others. With this you will surely increase traffic on your website and make your blog a success generating prospects and business opportunities.
When you mix good content with regular posts on your blog, you will get new prospects, better communication dialogue with interest groups and obviously you will improve the visibility of your website for free, or at least not for money since you always invest effort and energy.
Social media is a place where you can present your "artwork" so to speak. If you have made an interesting article, you can share it on your fanpage wall so that the community finds out what you do or better yet, that they share your publication and generate new prospects. In fact, each social network fulfills a different function in the following way:
– Facebook: encourage users to share experiences according to your interests. The experiences of each user can have interactions such as "likes" or simply be shared with their friends.
– Instagram: it is like a showcase where companies show their products or articles in detail. The key is to be able to tell a story through images.
– Twitter: users on this network seek to chat and complain. It is important to have at least 8 daily tweets so that you can achieve a good number of followers. It is also very useful for communicating content.
Take into account using as many social networks as possible, and publish quality content so that traffic can be directed to your website.
Although most people always search on Google, it is always a good idea to be in an online directory. What you want is to reach as many people as possible, and why not take advantage of being in a directory like Google My Business, Yellow Pages y Yelp. The more the better.
This is a free and easy way to promote your website. You can start a post in a forum for your industry and allow other users to comment on your topic. Just be careful not to SPAM. If you use WordPress for your website we recommend using the plugin WPForum to integrate it into your website.
El search engine optimization (SEO) It is a strategy widely used today by companies, from the smallest to the largest. With good SEO you make it easier for search engines like Google find you easily and place you on the first page of results.
Check if your WEB page meets the requirements for a good SEO.