Why is it important to include an online chat for your SEO strategy?
To make a good SEO strategy you need to base yourself on and comply with more than 200 factors that Google updates periodically. Obviously you can't meet all those requirements, it's almost impossible! However, you can focus on the most important ones.
In this article we are going to describe how online chat can be very useful with some of these factors to efficiently position your website in search engines.
Let's start by talking about bounce rate and how online chat can help reduce it. A recent SEMrush study shows a significant correlation between bounce rate and ranking well in search engine results.
Well, perhaps you are wondering why we refer to this statistic and what does it have to do with online chat?
First of all, when using an online chat, you can use the "smart triggers" feature so that every time a user visits, you can automatically greet them with a friendly message in the online chat. This allows users to interact on your website, resulting in a 0% bounce rate. Thus, when a new user visits your website, you can increase the likelihood of retaining them with this feature. This will help you achieve a lower average bounce rate, fulfilling one of the most important factors for search engine optimization (SEO) and improving your ranking on the first page of search engines.
One of the best online chat services on the market, and one we personally enjoy using, is Jivochat . We've tested several other online chat services, but the results consistently showed a decline in performance and GTmetrix scores . However, when we installed and tested Jivochat on our projects, our PageSpeed and YSlow scores increased by 2 to 5 percentage points, indicating a healthier website for on-page SEO.
Performance is precisely the second reason to use an online chat service of Jivochat 's caliber . It's essential to have a website that performs well, because there's nothing worse than a slow website that takes forever to load all its content.
GTMetrix result using ANOTHER online chat
See the full report here
GTMetrix result using JIVOCHAT
See the full report here
The best part is that you can try Jivochat for free, forever.
By using the free service, you can be sure you'll get exactly what you're looking for. To be honest, we've tried several on the market, and Jivochat has given us the best results, not only because it's SEO-friendly but also because of all the features it offers.
For example, with Jivochat you get analytics and reporting tools, as well as automated email tools to review your chats' daily performance, giving you a significant opportunity to improve your customer service. The professional version includes Google Analytics integration, visitor rating, agent time tracking, and Excel export, to name just a few important features. And guess what? All these tools help you improve your interaction with visitors and therefore lower your bounce rate. In short, you rank BETTER!
There are certainly thousands of online chat platforms available today, but as we mentioned at the beginning of this article, in our experience Jivochat has proven to be the most complete and the most optimal for improving our clients' SEO strategies.
In conclusion, online chats are essential tools for your website, offering a way to improve your bounce rate. Furthermore, using Jivochat specifically will improve the script's performance and loading time compared to others on the market, not to mention there's a free trial version available.
If you liked the article leave us your comment, until next time!
